At the 2018 NFDA convention, Petra Lina Orloff, founder of the obituary writing service Beloved, made her booth a Mexican-themed celebration of life and death.
Beloved sponsored this Mariachi band to play at the company’s booth several times during the convention expo. In this video, they are playing the enduring popular tune, “Cielito Lindo.”
The end of October and beginning of November is the time Mexicans and Central Americans celebrate Day of the Dead. The National Funeral Directors Association’s conventions usually take place in late October, just before Day of the Dead.
Beloved’s booth featured decorative skulls Orloff created, papel picado tissue paper flags, marigolds, LED candles, and urns by Porcelains Unlimited. They also featured examples of obituaries they have written for clients.
Petra Lina Orloff founded Beloved to provide professional writers who specialize in the stories which celebrate life: obituaries and eulogies for our loved ones and our animal companions. Beloved provides a custom, personalized, handcrafted service for every piece they write.
Learn more at www.Beloved-Press.com.
Recorded at the 2018 National Funeral Directors Association (NFDA) convention and expo in Salt Lake City, Utah by Gail Rubin, CT, The Doyenne of Death®. Gail is a pioneering death educator, author, speaker, blogger and funeral trade press journalist.