As Molly Eiche explains in this YouTube video, the fuzzy bear dolls provide a cuddly outlet for grieving families.
Family members can write notes and messages to put into the doll’s pouch, which stays in the casket with the loved one or is cremated with the person.
The family also gets other bear dolls to take home with them to hug whenever they miss their loved one.
They also have products to specifically address pet loss and infant deaths.
The funeral home would provide these bears to families as a part of their service.