“Mortality Minute” Pioneers New Radio Ad Approach for End-of-Life Businesses
How do you get people to pay attention to advertising about funeral planning and end-of-life issues without resorting to the old “it’s a gift to your loved ones” line? “Mortality Minute” opens a bold new advertising opportunity for funeral-related businesses who need to reach local consumers.
Each 60-second Mortality Minute mini-program provides a light look at serious subjects related to death, dying, and developing trends in end-of-life issues. From cremation to caskets, obituaries to obesity, Death Cafes and more, these upbeat Mortality Minute spots educate listeners on what they need to know before there’s a death in the family.
The series is hosted by Certified Thanatologist Gail Rubin, The Doyenne of Death®, host and author of A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die. It was created by Ms. Rubin along with creative director Dan Katz of LA ads – A Marketing Agency.
Every program concludes with a 10-second slot to allow a customized sponsor’s message for their own company.
“Businesses involved with end-of-life issues, such as funeral homes, cemeteries, hospice, insurance firms and estate planning professionals face enormous advertising challenges. They need to overcome resistance to mortality topics, break out of tired old ways of advertising and make an impact in their markets,” said Ms. Rubin. “These Mortality Minute spots, unlike anything else out there, address all these issues.”
Mr. Katz noted that many funeral homes, cemeteries and cremation services struggle to find something new and interesting to say in their radio commercials. Additionally, fully-produced commercials are generally expensive to create. Mortality Minute provides an affordable, professionally-produced campaign that listeners will actually enjoy and look forward to hearing with each successive program.
“It’s total human interest; that’s why consumers will listen and want to hear more,” said Mr. Katz. “They’ll instantly associate the local sponsor with the show itself and keep the sponsor top-of-mind when it comes to thinking about their own end-of-life issues.”
Mortality Minute will provide geographic exclusivity to each of its sponsors, making each the only one in their respective area offering this engaging content.
More information about Morality Minute plus demo spots are available online at https://agoodgoodbye.com/radio-tv/mortality-minute/.
Contact: Gail Rubin, A Good Goodbye, 505.265.7215, [email protected]