Before I Die Festival in a Box®


The Before I Die Festival in a Box® gives you the tools and guidance to hold your own Festival. Whether you run a funeral home or cemetery, a related end-of-life business, or as an individual who wants to bring this kind of event to your community, this manual and the associated tools provide what you need to hold a successful event.

  • User’s Manual with all the details to hold a Before I Die Festival
  • The Newly-Dead Game® – both the Couples and Individuals Editions
  • 4-DVD set of the TV interview series A Good Goodbye
  • Death Cafe ground rules
  • And more!


The contents include a manual that covers most elements to plan and implement a Before I Die Festival:

  • A history of Before I Die Festivals
  • Descriptions of in-person/online/hybrid events
  • Options for financing your Festival 
  • Building a Festival team
  • Partnering with complimentary local businesses, organizations and individuals
  • Topics of discussion for sessions and workshop ideas
  • How to secure Festival speakers
  • How to hold a Mortuary Mall and behind-the-scenes tours
  • Information about creating Before I Die walls
  • A list of movies and TV show episodes for entertaining and educational ways to start end-of-life discussions, and information about the license needed to show them
  • A step-by-step marketing plan: email and postcard mailings, social media, advertising, public relations, and online calendars
  • How to ethically collect information from attendees
  • Video recording sessions with speaker agreement forms
  • Template press releases and suggestions for signage
  • Follow-up surveys to gauge responses
  • Examples of successful Festival events

You’ll also get these conversation-starting tools created by Gail Rubin, The Doyenne of Death®, pioneering death educator, author, speaker, and experienced Before I Die Festival coordinator:

  • The Newly-Dead Game® with playing cards and instructions for both Couples and Individual versions
  • Information on how to hold a Death Cafe, an opportunity to openly discuss mortality issues, with PDFs of ground rules and an information sheet for participants
  • Bare Bones Planning Checklist and 11-page planning form from A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die to help collect information for an Upon My Death letter
  • Four-DVD set of the TV interview series A Good Goodbye

All this for $220, including shipping. Order safely and securely through PayPal. 



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A Good Goodbye