Mortality Minute: The Funeral Rule

Dec 3, 2014 | 1 comment

Gail Rubin, funeral expert and Celebrant

Gail Rubin, CT, The Doyenne of Death®

Hi, I’m Gail Rubin, The Doyenne of Death®, with today’s Mortality Minute.

As a funeral consumer, you have specific rights when buying goods and services from a funeral home. The Federal Trade Commission’s Funeral Rule, issued in 1984, gives you these rights, such as:

  • The funeral home has to provide a written list of itemized prices upon request, in person or over the phone.
  • You have the right to choose only those goods and services you want, outside of a package deal.
  • You can provide your own casket or urn and the funeral home must accept it – without imposing a fee.
  • And no state law requires embalming for every death.

You can find out more about your rights at and look for Paying Final Respects: Your Rights When Buying Funeral Goods and Services and Shopping for Funeral Services.

Remember, talking about sex won’t make you pregnant, talking about funerals won’t make you dead. Start a conversation today.

Listen to a demo recorded version of this spot through the embedded media player below:

The Funeral Rule

Mortality Minute radio spots get the end-of-life conversation started for a range of businesses: funeral homes, cemeteries, estate planning attorneys, hospices, and insurance agencies. If your business centers on end-of-life issues, sponsoring Mortality Minute in your local market will make customers sit up, take notice, find your website and call!

Each 60-second spot by Gail Rubin, The Doyenne of Death®, illuminates issues that most people don’t think about until there’s a death in the family. Gail, a Certified Thanatologist (a death educator), provides short, understandable bits of mortality information in an upbeat way that no one else offers.

Pair your radio spot as a sponsor of Mortality Minute programs. With a regular schedule, your business will really get noticed in your local market! CLICK HERE for more information and additional demo spots.

Contact Gail Rubin at 505.265.7215 or Dan Katz at LA ads — A Marketing Agency at 800.991.0625 to discuss how a Mortality Minute sponsorship can help your business truly stand out in a cluttered media landscape!

A Good Goodbye