Entrepreneur.com just posted an article about “Weird Companies That Work,” and yours truly is featured as the first weird company. Here are the first few paragraphs:
A Good Goodbye
Description: A funeral event planning firm
Founder: Gail Rubin
Founded: March 2010
Location: Albuquerque, N.M.
Think of Gail Rubin as a modern-day Maude (from the cult film Harold & Maude). A breast-cancer survivor and former PR professional/event planner (as well as a part-time Pilates instructor), Rubin decided to give a light touch to a dark subject — death. Her startup venture, A Good Goodbye, is billed as a funeral planning business for those who don’t plan to die. Her target markets are “baby boomers and their parents, people who are recognizing their mortality, people in hospice, people who do HR for retirees, geriatric care managers and geriatric doctors.”
While her approach may be light-hearted, her message is timely. Advance funeral planning can save families hundreds, if not thousands, of dollars; reduce stress and possible family discord during a time of grief; and allow for a memorable and meaningful celebration of life service.
First postings on the “30 Funerals in 30 Days Challenge” start tomorrow!