Connect with Baby Boomers on End-of-Life Issues With the Before I Die Festival in a Box™

Feb 1, 2023 | 0 comments

Funeral directors and cemeterians who want to generate pre-need sales can learn how to hold an end-of-life conversation-starting event with the Before I Die Festival in a Box™ by Gail Rubin, Certified Thanatologist and The Doyenne of Death®. (A doyenne is a woman considered senior in a group who knows a lot about a particular subject.) The book and additional materials will be released March 15, 2023.

Before I Die Festivals provide unique and innovative ways to entertain while educating about end-of-life issues, to get people to plan for our 100% mortality rate,” said Rubin.

Using behind-the-scenes tours, activities, games, speakers, and other outside-the-box activities, Before I Die Festivals offer thought-provoking content within memorable and life-affirming events. The Before I Die Festival in a Box shows how to draw potential clients to a funeral home or cemetery without having to experience the death of a loved one.

Before I Die Festival in a Box coverFestival in a Box Contents

The book’s contents offer ways a festival can help connect with boomers and younger generations, get positive local news coverage, and sell services before a family needs them. The book includes:

  • How to find festival sponsors and partners
  • A step-by-step marketing plan for your festival
  • Ways to generate publicity and draw event attendees
  • Entertaining movies and TV programs that also educate about pre-need planning
  • How to collect warm leads from festival attendees.

The Before I Die Festival in a Box includes these conversation-starting tools in addition to the book:

  • Newly-Dead® The Game playing cards and instructions for Couples and Singles, as well as Newly-Dead Bingo
  • A four-DVD set of the TV interview series hosted by Rubin, A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die
  • Death Cafe ground rules and information sheet for participants
  • Bare Bones Checklist to help collect information for an Upon My Death letter
  • Plus, one hour of consulting time with author Gail Rubin, who has coordinated multiple Before I Die Festivals.

The Before I Die Festival in a Box package, available only from, sells for $219.99. The paperback book alone (ISBN 979-8-9868388-0-9), as well as an eBook version (ISBN 979-8-9868388-1-6), will be available separately through online retailers for $49.99. Book orders may also be placed through bookstores. The publisher is Light Tree Press.

Before I Die Festival in New Mexico

Rubin is coordinating the 6th Before I Die New Mexico Festival in Albuquerque October 16-21, 2023, right after the Albuquerque International Balloon Fiesta. Sponsorship opportunities are available by contacting

Author Gail Rubin, CT, is a pioneering death educator who uses humor, film clips and outside-the-box activities to prompt people to plan for end-of-life issues. She is a Certified Funeral Celebrant, an award-winning author and speaker, funeral industry journalist, and host of a podcast and TV series. She was one of the first people to hold a Death Cafe in the United States and has coordinated Before I Die Festivals for many years. Learn more at

A Good Goodbye