WHEN: The inaugural “Before I Die” ABQ festival is slated for five days, Friday, October 20, 2017 to Tuesday, October 24, 2017, at various locations around Albuquerque.
WHAT: “Before I Die” festivals are part of a growing social movement to foster reflection about how we as individuals and as a society manage death and dying. By providing space and opportunities to openly discuss end-of-life issues, we can improve the percentage of those who plan ahead and take actions to address our mortality.
The “Before I Die” ABQ five-day festival has educational, entertaining elements such as field trips, art, movies, theater, panel discussions and Death Café conversations. Before I Die festivals have drawn thousands to events in Cardiff, Wales (UK), Indianapolis, IN and Louisville, KY. In Indianapolis, 800 people attended 28 activities over three days.
WHERE: Events take place at multiple locations and venues around Albuquerque, New Mexico during the five days of “Before I Die” ABQ. They include:
- A kickoff party, “Prelude to Eternity,” on Friday, October 20
- Daily Death Café discussions at local restaurants and senior lifestyle communities
- Panel discussions on end-of-life issues with leading local doctors and professors
- Tours of local cemeteries, funeral homes and crematoria
Tour Fathers Building Futures, a local casket-making shop, on October 23
- Guild Theater matinee showings of The Seventh Seal, Ingmar Bergman’s classic 1958 film that wrestles with the idea of death, on October 21 and 22
- Other film showings, such as Harold and Maude, the 1971 cult classic comedy that reflects on living fully and dying without fear, with the Jaguar hearse made famous in the film on-site.
The National Hispanic Cultural Center has its Day of the Dead offrendas and educational outreach programs running during “Before I Die” ABQ. Other events related to art, music, and a Death Over Dinner evening are evolving.
WHY: We’re all going to die, yet less than 30% of adults do any end-of-life planning: wills or trusts, advance medical directives or preneed funeral planning. It’s better to talk about our wishes well before death becomes a grim reality and our loved ones can be informed.
WHO: “Before I Die” ABQ appeals to baby boomers who are beginning to face their own mortality. The festival also provides the opportunity to engage younger generations on end-of-life issues. Sponsors connect to participants through this unique experiential festival that educates, excites and fosters planning for the inevitable.
Festival coordinator Gail Rubin, CT, is a pioneering death educator who works with companies to connect with baby boomers concerned about end-of-life issues. A featured speaker at TEDxABQ in 2015, she’s the author of three books on end-of-life issues, including A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die and KICKING THE BUCKET LIST: 100 Downsizing and Organizing Things to Do Before You Die. In a previous lifetime, she was a public relations professional and an event planner.
The “Before I Die” ABQ festival gives sponsors the opportunity to grow their businesses with New Mexico baby boomers. Nationwide, baby boomers control 70% of the U.S. disposable income and represent a $3.2 trillion market.
National sponsors benefit from Gail Rubin’s year-round presentations across the U.S. Local sponsors connect directly with their potential customers in New Mexico. A customized program will be created for each sponsor and all sponsors receive a detailed sponsorship report after every event.
Part of the proceeds from “Before I Die” ABQ will be donated to a to-be-announced charitable partner that supports conversations about end-of-life issues. As a 501c(3) nonprofit organization, a portion of sponsorship fees may be tax-deductible as charitable donations.
This is a great opportunity to join other sponsors reaching the lucrative baby boomer market on end-of-life issues in a fun, upbeat series of presentations and events.
Call now and join in the success! 505.265.7215