This Close To Home cartoon points out the tough job everyone in pre-need funeral planning faces: very few people want to plan, or buy, funeral goods and services ahead of need. This sales lady at Bernbaum Caskets offers a wide-eyed customer a card, saying, “Can I interest you in one of our frequent-buyer discount cards?”
Most folks won’t admit they need one casket, let alone more than one, even with both parents still married and alive, healthy family members, and a secure spousal relationship. This is Mortality Salience at its strongest, an in-your-face reminder of the fact we are all going to die.
Unfortunately, too many people wait until they need a casket to buy one. It is a fascinating shopping trip to peruse casket offerings when you don’t need one. My advice is get out there and start comparing costs and features, and know what you and your loved ones want, before there’s a death in the family.