Memorial materials such as prayer cards, memorial programs, thank you cards, guest register books, bookmarks, photo posters and collages are yet another aspect of funeral care most families don’t think about until they have to.
Katy Samuels, the president and co-founder of Memories of Loved Ones, described on their website how this family-owned business got started:
“On July 22, 2004 my brother Scott and I lost our friend Keith Noble suddenly. We started a memorial golf outing in his honor that September. Each year we held the golf outing we displayed pictures of Keith by using the poster boards created for his visitation. The poster boards were made using all of the original photos of Keith and his family. Along the way the poster boards were lost and so were many of the original memories of Keith.”
“We saw this as a problem with the funeral process. The fact that most people put original photos on display and they are either damaged to some extent or eventually lost bothered us. We looked to see if there was a company that helps families create memorialization products using original memories without damaging them. We couldn’t find one and that inspired us to start MoLo. We’ve come a long way since then and our story keeps developing each day. ”
In this video, Scott Berding, co-founder and owner of Memories of Loved Ones, shows how the company can make entire memorial packages with a photo of the deceased. If the order is sent in by 5:00 p.m. Eastern Time, they can overnight the finished products to the funeral home for services the next day.
They offer popular designs to help make the process fast and easy. The photo is incorporated into materials with graphic design themes such as “Veteran,” “Floral,” “Baseball,” “Beaches,” and others.
They also offer aftercare gifts that a cemetery or funeral home can utilize to keep in touch with the family after the funeral. These “touchpoint” contacts also serve as marketing impressions that can lead to additional sales in the future. The gifts include a photo collage, bookmarks, thank you cards, thinking of you cards and online pages that allow families to add and display information and photos – sort of an online safety deposit box for memories to be saved for future generations.