“Mortality Minute” Pioneers New Ad Approach for End-of-Life Businesses
Albuquerque, NM, December 15, 2014 — How do you get people to pay attention to advertising about funeral planning and end-of-life issues without resorting to the old “it’s a gift to your loved ones” line? Mortality Minute radio spots open a bold new avenue for business-to-consumer advertising.
Each 60-second Mortality Minute program provides a light look at serious subjects related to death, dying, and developing trends in end-of-life issues. From cremation to caskets, obituaries to obesity, Death Cafes and more, these upbeat Mortality Minute spots educate listeners on what they need to know before there’s a death in the family.
Each Mortality Minute provides an ear-catching introduction to the sponsor’s radio ads. With the unique nature of these spots, a regular schedule of Mortality Minute programs followed by a 30- or 60-second sponsor ad can also generate local news coverage within the business’ market.
The series was created by Certified Thanatologist Gail Rubin, The Doyenne of Death®, host and author of A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die. Mortality Minute spots are the brainchild of Ms. Rubin and Dan Katz, Agent of Change® at LA ads – A Marketing Company.
“Businesses involved with end-of-life, such as funeral homes, cemeteries, hospice, insurance firms and estate planning professionals, face enormous advertising challenges. They need to overcome resistance to mortality topics, break out of tired old ways of advertising and make an impact in their markets,” said Katz. “These Mortality Minute spots, unlike anything else out there, address all these issues.”
Each spot opens with a cheery “Hi, I’m Gail Rubin, The Doyenne of Death, with today’s Mortality Minute,” and ends with “Remember, talking about sex won’t make you pregnant, talking about funerals won’t make you dead. Start a conversation today.”
More information and Mortality Minute demo spot MP3s are available online at http://agoodgoodbye.com/radio-tv/mortality-minute/.
Contact: Gail Rubin, A Good Goodbye, 505.265.7215
Or Dan Katz, LA ads – A Marketing Agency, 800.991.0625