It’s a challenge selling something no one wants to buy – funeral and cremation services and cemetery plots. How do you get people to pay attention to advertising about end-of-life issues?
Dan Katz, an award-winning copywriter and creative director for more than 30 years, discusses death care marketing on the latest podcast of A Good Goodbye with Gail Rubin on FuneralRadio.com. Click here to listen or download the podcast.
Among the topics discussed on the 20-minute program:
- Why the Baby Boomer market is so different from other generations and their importance to the funeral industry.
- What works and what doesn’t in advertising death.
- How there’s a new Generation Gap that impacts advertising to those over the age of 50 and under the age of 50.
Dan Katz began developing unusual and provocative death care advertising campaigns in 1994. His groundbreaking work at LA ads – A Marketing Agency garnered the attention of funeral providers around the country. He has worked with such prominent companies as Rose Hills Memorial Park & Mortuaries, Mount Sinai Memorial Parks and Mortuaries, Dodge Company, NorthStar Memorial Group, numerous Catholic cemeteries, and many others. His blog, “Funeral Advertising for the Perplexed,” is widely read within the industry.
As a pilot and airplane owner, Mr. Katz also ran a successful aerial cremation scattering business, Airway to Heaven, so he knows what it is like to serve families first-hand.